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blog, eco-friendly, green, sustainable -

Sustainable fashion describes the preference of eco-conscious methods in the design, manufacturing, and distribution stages of clothing production. It offers a counter narrative to fast fashion cycles which prioritize rapidly evolving ‘trends’ and contribute to the depletion of Earth’s natural resources. While fast fashion causes severe environmental havoc, it also has a psychological toll on consumers who are burdened to believe that they must continually purchase the latest trends to fulfil an unrealistic sense of self-worth.

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What is greenwashing? If the term greenwashing is new to you it might sound a little confusing. Let’s break it down. Greenwashing is when a company markets itself as environmentally conscious when in reality they are not taking all of the steps needed to be fully sustainable. Essentially, greenwashing is a company lying about the “green” -ness of a brand or product. Simple enough right? Now that you know the phrase “greenwashing”, here are some tips to identify when a company might be greenwashing. The “Eco Friendly” line Probably the biggest and most obvious red flag I tend to see...

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  The Defining Issue of our Time Being human means releasing planet-warming carbon emissions into the atmosphere. It happens when we take a shower, charge our phones, or let out a yawn after a long day. Just like humans release carbon pollution, so do businesses - and Oak and Fir is no exception. Everyday in the U.S. alone, ecommerce packages travel about the same distance as going to the moon and back ...133,000 times. Online shopping has transformed retail. Unfortunately, it’s also impacting the environment, and not for the better. Having an order conveniently delivered to your doorstep is a...

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At Oak and Fir, we have not been doing our best to be size-inclusive. This year will be different. We will be launching a new line on January 15th that is more size-inclusive and reflective of the average North American woman’s body! We are trying to be better and we will continue to do our best. 

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30 day challenge, blog, capsule wardrobe, eco-friendly, green, sustainable -

What exactly is a capsule wardrobe? A capsule wardrobe is a curated closet full of all of your favourite pieces appropriate to the current season. Often limited to 37 pieces including shoes, bags and coats, we are encouraged to choose a neutral palette for the pieces and get creative with outfit combinations. 

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